The first metric is “Market # Stores”, which refers to the number of stores in a market that carry any cannabis products. This metric can be useful for understanding the overall size of the market and the potential opportunities for sales.

The second metric is “Brand # Stores”, which refers to the number of stores in a market that carry the brand’s products. This metric can be useful for understanding the brand’s market share and the number of stores that are currently carrying the brand’s products.

The third metric is “Brand Store Penetration%”, which refers to the proportion of stores in a market that carry the brand’s products. This metric can be useful for understanding the brand’s market share and the potential for further growth in the market.

In summary, these three distribution metrics can be useful for cannabis brands and sales teams when analyzing the market and their own performance. They can help to provide a better understanding of the market size and potential opportunities, as well as the brand’s current market share and potential for growth.